From sand to silicon: AI adoption in the Middle East and Africa

HLBMarketingResearch

Business leaders’ confidence in the Middle East and Africa is on the rise: 90% are confident in their ability to grow revenue this year. So which emerging technologies and revised strategies are leaders utilising to drive this growth and business innovation? Read the full regional report.

North America: Preparing for an AI-led growth cycle

HLBMarketingResearch

Our in-depth insights from North America shows the region’s leaders confidence in their ability to grow throughout 2024, with 91% expressing positive sentiments. Discover how North American organisations are capturing the most value from AI adoption.

Leaders in APAC: Adopting AI to prosper

HLBMarketingResearch

The APAC region has delivered a strong recovery post-pandemic, with rapid economic expansion of domestic products and services consumption after lifting COVID restrictions. 82% of APAC leaders feel confident in their own ability to grow their revenues this year. However, confidence levels have gone down by 7% from last year. The sentiment is also more muted compared to North American (91%) and LATAM leaders (92%).

Europe: A cautious path to AI maturity

HLBMarketingResearch

The majority of European leaders (41%) identify as AI ‘Explorers’, already either using AI to an extent or preparing a case for adoption. However, compared to all regions, Europe also has the largest fraction of leaders (21%) who are cautious or averse to AI. Discover the full regional outlook from our 2024 Survey of Business Leaders.

Fostering economic stability and growth in Costa Rica

HLBMarketingResearch

Over the past 25 years, Costa Rica has made commendable progress, including resuming growth post-COVID-19. However, the path to sustainable economic growth remains fraught with challenges. Economic resilience is bolstered by exports, as domestic consumption is currently weakened by inflation and high unemployment levels.

LATAM: Business confidence driven by innovation and AI

HLBMarketingResearch

Discover the key insights from 2024’s HLB Survey of Business Leaders from the LATAM (Latin America) region, where leaders express an unwavering confidence amid economic challenges and attitudes to AI adoption are amongst the most innovative across the globe.

Is optimism waning: Business Services sector outlook

HLBMarketingResearch

There are mixed projections from business services leaders about general global growth throughout 2024. Leaders now accept a growing range of business risks, such as economic uncertainty, inflation, and cybersecurity.

Disruption and opportunity: Technology sector outlook

HLBMarketingResearch

As a key enabler for business adoption, keeping abreast of new technologies could be essential to ensure survival and success in challenging times. We asked leaders in the Technology sector what they will focus on in 2024 and how they will leverage change.

Taking on change head-on: Manufacturing sector outlook

HLBMarketingResearch

We dive into how manufacturing sector leaders are navigating the complexities of 2024, capitalising on shifts in the global business environment and harnessing emerging technologies such as AI to drive growth and innovation.